Program®, a pill which your pet takes on a monthly basis (liquid food additive for cats), contains a revolutionary new insect growth regulator which causes the eggs of fleas affected by the ingredient to be too fragile to survive to hatching stage, thus effectively rendering them sterile and helping to end the life cycle which plagues households with pets. It's as easy as giving your pet a treat!
Until now, Program™ could only be obtained by an expensive visit to your veterinarian who probably charged for the office visit AND veterinary prices for the Program™ prescription.
For best results, in states below the Mason-Dixon line vets highly recommended that pets stay on Program™ year-round.